We Thought We Were Special Teams. Sales Thought We Were The Cheerleaders.

I was a mid-level marketing manager at a Fortune 100 manufacturing company, with many divisions acting in silos and whose revenue was driven by a highly compensated sales culture. The sales process was consultative, complex and rooted in long-standing customer relationships. We were the dominant player, but the landscape was changing, as competitors were moreContinue reading “We Thought We Were Special Teams. Sales Thought We Were The Cheerleaders.”